Poll Readers Beware

Greg David, director of the Business and Economic Reporting Program at CUNY Journalism School, contributor to Crain's New York Business and author of Modern New York: The Life and Economics of a City (Palgrave Macmillan, April 2012), says the results of pre-election polls for local races need to be taken with a grain of salt. He also explains their spotty track records in predicting results.