On today's show, three stories about what how products and people get branded and what happens when you peel back the label and try to get the full story.
Music: GZA the Genius' "Labels," Chvrches' "Recover," Fergie's "Labels or Love," and Shout Out Louds' "Where You Come In." Find us: Twitter/ Facebook/ Spotify/ Tumblr. Download the Planet Money iPhone App. Here's your Route 99 mixtape.