The Securities and Exchange Commission recently voted to make it easier for private companies, start-ups, hedge funds, just about any privately-held company looking to raise money to advertise to the public.
WNYC's business editor Charlie Herman explains how the end of the ban on "general solicitation" will make it easier for some companies to raise money.
But there's a catch (isn't there always?) about just who can invest and there are some serious concerns about outright scams.
Also, the future of crowdfunding in return for direct investments in start-ups.