YUEI: Billboard Art

Monday, May 04, 2009

Harry Coghlan, president of Clear Channel Spectacolor and filmmaker Liz Goldwyn, creator of Underwater Ballet discuss their collaboration on a new public art broadcast in Times Square. Then Jordan Seiler, founder of Public Ad Campaign talks about the need for public space to reflect the ideas of its community.

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Harry Coghlan,, Liz Goldwyn, and Jordan Seiler,

Comments [6]

Peter Schulberg from Los Angeles

A related note from Los Angeles, I run a nonprofit gallery called Eco-LogicalART which for the last four years we've been taking landfill destined billboard vinyl, stretching it and offering the canvases free to artists in exchange for exposure on the exterior of my mid-city. What started as a quirky "drive-by" exhibit has become quite real. To date we've sold over $40,000 of art painted on recycled vinyl.

Our canvases also grew. Going full circle we now create original art on 14 x 48 foot billboards that then get displayed back on billboards.

Since '07 we've staged billboard art shows in LA (twice) and San Francisco. The art so far has been seen over 40 million times-- pretty amazing. To date we estimate that the donation of advertising time now tops $400,000. Though dealing with major corporations; CBS, Clear Channel, etc, to date they have given us remarkable artists freedom to create images both compelling and provocative.

The website has a lot more info on what we do. There you can see the original art pieces installed on billboards. We are about to start a series of original art billboard installed monthly called "Second Saturday at Eco-LA"-- premiere JUNE 13TH.

Below is also a spot the Discovery Channel did on us that gives good overview.

Peter Schulberg
Director, The Eco-LogicalART Gallery

May. 04 2009 05:47 PM
James P. Herman from New York City

I totally agree with Jeff Putterman! It was absurd that the Clearchannel guy was trying to claim that they've a long-standing history of trying to help or assist the community by doing this. Pure tripe. Advertisers want nothing but to invade our brains! I'm all for individuals being able to compete and get their products out there, but the way that our public spaces are being colonized and privatized is nothing short of dictatorial! When did we stop getting a say as to what visual imagery is foisted on us day and night? Perhaps our community boards are accepting this sort of entrenchment from the private sector because of the capital it brings into the city, but I for one would rather have the city remain a beautiful representation of cultural rather than commercial diversity.

Check out:

May. 04 2009 05:19 PM
Jeff Putterman from Queens

How funny and ironic that you follow up on destroying neighborhoods with this guy from Clear Channel prevaricating about the "art gallery" that he pretends Times Square is.

Times Square is an example of the very worst of america: insane advertising that is lit all night. Pure capitalism destroying the environment. That is what Times Square is.

May. 04 2009 11:56 AM
Teresa from Long Island

On the way to the Denver airport I saw a billboard ad for a private piano teacher! I don't think she would ever have been able to afford that before now.

May. 04 2009 11:56 AM
Jennifer Baron from Manhattan

Who can I talk to about getting artists' work up? I work with New York's 50 best emerging artists, all NY based. In this economy, opportunities for emerging artists are tougher than ever. Please let me know. Thanks.

May. 04 2009 11:53 AM
Elise M from West Harlem, NYC

Has anyone seen the way the subway in Toronto has their advertising? Riders FACE the posters(as they look across and up the tracks for the train... they are NOT behind them where they can be vandalized!)while they wait for trains. They don't merely walk by glancing at posters and then face away as our riders do here in the majority of stations with the advertising posters. THEY STAND FOR AS LONG AS THEY WAIT for the train and look repeatedly at the giant posters!
In NYC, the infrastructure already exists to implement a similar system. There are garbage/track cleaning trains that clean tracks and hold garbage that run late night and go slowly. Why not develop a simple system of rolled art (or advertising) posters that clip or slide onto frames that would be easy to put up and take down. The frames could be simply made and be fixed onto the current structures in most stations.
My cousin and brother could design it and develop it, it is that simple!
It would make waiting for a train a more pleasing aesthetic experience, encourage art & culture for ALL people while avoiding vandalism, AND be much more effective because your eye (as rider) is drawn to the picture/ad more so than the blank wall.

What about a campaign asking SUBWAY and BUS riders for OTHER ideas/suggestions for other inexpensive ideas on how to improve(increase revenue) the riding experience?
This is an untapped resource!

May. 04 2009 11:42 AM

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