The Brian Lehrer Show Edit this Published in The Brian Lehrer Show Road Rules Listen 11 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/29950/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Robert Sullivan, author of the soon-to-be-published The Thoreau You Don't Know: What the Prophet of Environmentalism Really Meant (Collins (March 17, 2009), offers his four "suggestions" for better bike "P.R.".