Design Utopia

Friday, June 14, 2013

Following up on the book Cradle to Cradle, William McDonough, American architect, founding principal of William McDonough & Partners and co-author with Michael Braungart of The Upcycle: Beyond Sustainability--Designing for Abundance (North Point Press, 2013), says we should aim higher than lessening the harm humans cause the planet and try to make things better.

Comments [5]

jf from ny

He's right. Consumption can be good for the environment if we didn't have ghouls in all positions of power. Just look at a banana with its wrapper that fertilizes the soil when it is littered.

Jun. 14 2013 12:50 PM
Amy from Manhattan

The butterfly hatching in the building walls would be for only a few days each year. Would the walls contain caterpillars earlier in the butterfly life cycle, or would they just be brought in/attracted in time to spin cocoons? In any case, most of the time there wouldn't be butterflies hatching.

Jun. 14 2013 11:00 AM
John A

Where is the greatest impact - in our consumer sphere where a behavioral change is local or in the industrial sphere, where it would be regulatory change?

Jun. 14 2013 10:57 AM
Jessie Henshaw from Way Uptown

Bill has a wonderful vision, but makes the common error of defining measures according to social values, instead of material things. That's what scientists found out worked a whole lot better.

Here the material consequence is that to count material impacts you need to add what employees and other service providers normally do with money, which is "average consumption" and "escalating investment", two great scale changing impacts that this and other "sustainable design" models are leaving out, for ignorance it seems of how important it is to get the measures right. Only then will we have a clue what is actually "sustainable".

Jun. 14 2013 10:56 AM

This guy is FANTASTIC!!

Thanks for finally having him on!!

Jun. 14 2013 10:51 AM

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