The Brian Lehrer Show Edit this Published by The Brian Lehrer Show Business Talk Listen 26 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/29799/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Lynda Resnick, entrepreneur behind POM and Fiji Water, shares her secrets of brand-building in her new book Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business. What's your trick to marketing a big idea in this economy? Comment below!