Business Talk

Thursday, February 19, 2009

Lynda Resnick, entrepreneur behind POM and Fiji Water, shares her secrets of brand-building in her new book Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business. What's your trick to marketing a big idea in this economy? Comment below!


Lynda Resnick

Comments [65]

Naomi from Scarsdale, NY

That program was a total infomercial. Fair and balanced? OMG!
There is no evidence that ANY vitamin supplements improve general health. See Consumer Reports and for evidence-based recommendations.

Mar. 02 2009 11:37 AM
harry from ny

wtf are you guys doing

Feb. 22 2009 10:58 PM
Howard from Los Angeles

Lynda Resnick may be a marketing guru but their companies are well know to be awful places to work. People who work there live in fear of the Resnick's. It is trully about what is in it for them and people are unimportant--unless it buys them political power.

Feb. 19 2009 04:20 PM
db from nyc

... marketing genius... huckster, all the same thing.

This POM infomercial is a HUGE WNYC/Brian Lehrer disappointment. Where to start with the criticism? Bottled water from around the globe, $4 pomegranate juice, flowers with a carbon footprint of a supertanker... it's hard to choose a starting point! This woman is SO disingenuous! She's getting rich on her slick peddling. As to her claim that independent researchers' reputations being worth more than her company could pay them (#20 above), she should read Give Us This Day, Our Daily Meds by a former Brian Lehrer/Leonard Lopate guest (with integrity), Former New York Times reporter Melody Petersen:

What is the common thread between all these disconnected businesses that this woman profits from??? $$$.

Lynda Resnick does NOT give a damn about anything besides her bottom line.

What is going on at WNYC???!!!

Feb. 19 2009 12:14 PM
logan from east village

buying carbon offsets is like punching someone in the face and paying for the hospital bill to fix their broken nose.

Feb. 19 2009 12:04 PM
steve from hoboken, nj

ps - shame on wnyc as well for giving this huckster a forum to promote her sleazy businesses.

Feb. 19 2009 12:02 PM
steve from hoboken, nj


you have seriously damaged your credibility here. this woman represents everything that is wrong about our culture, and you basically just kissed up to her. i am deeply disappointed.

Feb. 19 2009 11:56 AM
Richard Z. Ross from Tarrytown, NY

I would love to drink your pomegranate juice, I know it's healthy. The ingredients listed include what so many products, even "health food products" call, "Natural Flavor." Please tell me from WHAT is this natural flavor made, & why isn't it more specific on your label? I have allergies that require that I know this. Also, I don't remember if there is "Artificial Flavor" as well. If so, please, the same question applies.
Thank you.

Feb. 19 2009 11:44 AM
Justin from nyc

Linda Resnick you terrible fraud. To claim that you are environmentally responsible while shipping bottled water across the planet is outrageous. Shame on you.

Feb. 19 2009 11:40 AM
Jeff Putterman from Queens

The more I listened to this lady the more I resented contributing to WNYC. How dare you allow this blatant liar to pontificate on the air.

She is so obviously full of it I will never buy any of her products again. And I mean never.

I guess I should thank you for that.

Feb. 19 2009 11:39 AM
Don Lee from East Village


I just wanted to comment that one side effects of the availability of Pom is the resurgence of real Grenadine. Store bought Grenadine is high fructose corn syrup with artificial color and flavor. Most people don't know that Grenadine is even supposed to be pomegranate syrup. 1:1 Pom with regular granulated sugar is what most cocktail bar in NYC use.

Feb. 19 2009 11:37 AM
katie tarpey from Midtown, NY

Fiji water is so unnecessary. Who cares if they reducesd their plastic content, and cut through the Panama canal. NY has some of the best tap water, no bottles or global transportation necessary! This woman sounded like such damage control because people are coming to their senses and not wasting their money on prepackaged "healthy" "green" options.

Feb. 19 2009 11:36 AM
Mickey Bitsko from Downtown Mahattan

It takes more than twice as much water to manufacture a plastic bottle than that bottle will eventually hold. Stop destroying our planet so you can make a quick buck.

Feb. 19 2009 11:36 AM

I found her interesting and bright -- just needs to be balanced with a quick dose of Democracy Now.

Feb. 19 2009 11:36 AM
Matt from Manhattan

This interview is a little shameful - it's been an ad campaign through and through. Please don't do this again without another perspective to balance out the claims your guest makes - especially about health benefits.

More interviews like this will make me question the quality of this show (which is otherwise consistently high).

Bad guest. No free advertising opportunity.

Feb. 19 2009 11:35 AM
Penny Jones from downtown

Please contact the mother with the future farmer, and ask her to get that girl to her closest community garden. We need enthusiastic young members and she could learn a lot every weekend while she's growing up.

Feb. 19 2009 11:35 AM
Rich from east village


a new low of broadcasting on this hobbled show. not only is your guest pushing a book (typical for a guest on wnyc) but this one is also pushing her juice, and her bottled water. a trifecta! nice one.


Feb. 19 2009 11:34 AM
Beth from NY

I don't care what steps they take to offset the impact of their bottled water - it is still bottled water, which is inherently disastrous to the environment, not to mention stupid. If Fiji is truly "dependent" on this product for their economic survival, which I sincerely doubt, then perhaps a larger examination of our global economy is in order, if we can only sustain a small country by misusing resources and creating pollution.

Feb. 19 2009 11:33 AM
David Leibowitz from Manhattan

And Fiji water is so much better than tap water that the cost of shipping it is worthwhile?

Feb. 19 2009 11:32 AM
brian from work in midtown

There are aquifers of pure, untouched water hundreds of feet below ground all over upstate NY. Rather than import, just dig.

Feb. 19 2009 11:32 AM
Radical by Reason from New Brunswick, NJ

There is a farmer's market on RT. 1 in Edison NJ that sells a 32 oz bottle of pomegranate juice for 3 bucks. Not POM Brand, something from Azerbaijan and Georgia.

I don't buy that line about the expense of producing the POM juice.

The price is part of the marketing.

The bottle design... the playing up the healthfulness... drug oriented jargon...

They are pushing it for the upscale market.

They could sell it for less. But, its not for regular folks, yet.

Feb. 19 2009 11:32 AM

Why doesn't Fiji and other bottlers point out that it's more safe than tap water -- so long as it's filtered, which it usually is?

Just yesterday it was revealed that Washington DC tap water has a poisonous level of lead in it and kept it a secret.

Feb. 19 2009 11:32 AM
Susannah Stern from Bronx

I bough a bottle of POM Iced Tea and hated it. It was very sweet, and very expensive. I've always loved pomegranites but am not convinced that your POM products are any different than other for-profit drinks. How about reasonably priced pomegranites and pomegranite juice instead of a high price high profit product --and the Fiji water, the same.

Feb. 19 2009 11:31 AM
a from brooklyn

this is really disappointing.

pom tests on animals. that's pretty controversial, brian.

fiji water is the most ridiculous disaster ever. if it's the best water ever, maybe the fijians should get to keep it?

her maternalistic/neo-colonial attitude is DEEPLY offensive.

franklin mint is a despicable scam, preying on people who don't know better, selling them overpriced garbage.

this woman should be sued, not celebrated.

Feb. 19 2009 11:31 AM
Gilles from Mineola, NY

For a more balanced view of POM, here's a link from the Center for Science in the Public Interest.

In short, it definitely has lots of calories, MORE THAN SOFT DRINKS. The actual health benefits require more study... Misleading health claims contribute to our obesity problem.

Feb. 19 2009 11:31 AM
Scott_A from Astoria

Rose Marie (call-in listener)
You & your daughter may want to look into paw-paw trees/fruit. They are native to the northeast USA, and there's some interesting neutracutical research going on with them.

Currently, their biggest drawback is that they don't store/ship well. This _might_ be overcome by selective breeding programs underway, but it may just be better to focus on processed products such as fruit mash/flavorings for cooking/ice cream/desserts.

Feb. 19 2009 11:31 AM
lucy from brooklyn

fiji water? i heard there's more controversy with fiji water than just the plastic. the people IN the fiji islands don't have access to this clean awesome water BECAUSE of this company...

is this true?

Feb. 19 2009 11:31 AM
amt230 from bklyn

Brian - I am beyond disappointed with you for allowing this infomercial to go on and allow this woman to spew out all this garbage. Answer to your viewers as well as your sponsors, please.

Feb. 19 2009 11:30 AM
em from nj

wow. now it's really getting deep.

Feb. 19 2009 11:30 AM
dominick from Mamaroneck

WNYC, in the future please spare us the Lyndia Resnick type of interviews; infomercials belong on late night tv.

Feb. 19 2009 11:29 AM
Alaina from Weehawken

For the woman calling about her 9 year old that is interested in farming - Cornell has an amazing Agriculture school, and it is one of the state and not endowed colleges. In the meantime, I am sure they have summer programs for teenagers, or could at least refer you to some.

Feb. 19 2009 11:29 AM
Sandra Jordan from New York, New York

I admire Ms. Resnick's accomplishments, but I found the talking flowers Teleflora ad on the Superbowl to be really cruel and offensive. Big negative turn off and I'm not the only woman who thought so. Is negative buzz as good as positive buzz?

Feb. 19 2009 11:29 AM

brian, you will lose some serious journalistic credibility if you do not ask some tough questions on all of the problems with Fiji water.

Feb. 19 2009 11:28 AM
Suki from Williamsburg

You should TOTALLY buy a farm. When your 9 year old wants to be an astronaut next week, you should also totally buy her a rocket.

Feb. 19 2009 11:28 AM

fiji water?
are you concerned about the carbon foot print caused by importing water from the fiji islands?

Feb. 19 2009 11:27 AM
RRaakes from nyc

Brian, Are you really going to sit there and let her go on about how marketing doesn't make people buy things they don't need?

Feb. 19 2009 11:26 AM
amt230 from bklyn

Ms. Resnick is deluding herself to believe that marketing for clothes/cars/products like hers is "alright" because it is providing people information about things they "need." I doubt any Madison Ave. marketer is not putting together campaigns with that idea in mind, nor do with need the excessive amounts of clothing or oversized luxury cars. And we did fine for all the existence of mankind without specialty drinks like Pom until the pomegranite fad started a few years ago. It's silly that she is trying to distinguish herself from mortgages. It's a cultural problem that exists outside home loans and relates to consumptionism. Just admit you're part of the game, please.

Feb. 19 2009 11:25 AM
ParisBreakfast from Astoria

I paint them too.
THANK you POM for making pomegranetes available for longer than just the xmas holidays.


Feb. 19 2009 11:25 AM
Jennifer from Astoria, NY

The pomegranate juice sold at Asian and Middle Eastern stores is a lot cheaper and just as good. I don't know why anyone would spend the extra money on the name "Pom."

Feb. 19 2009 11:25 AM
eligit from astoria

not a useful segment. her marketing "genius" is really annoying to listen to. has been noted the best way to get fruit based nutrition is to eat unprocessed fruit.

resveratrols and antioxidants can also be found in specific supplements.

Feb. 19 2009 11:25 AM
Sally from Ridgewood

What is the carbon footprint of a bottle of POM?

Feb. 19 2009 11:24 AM
l from east village

POM tests on animals.
Teleflora uses flowers that ruin the earth with pesticides.
Fiji Water steals the water of a poor country.

This lady is a one woman earth wrecking crew.

Why is she on the show?

Feb. 19 2009 11:23 AM
Jeff Putterman from Queens

This lady might be a great marketer, but she is lying about teleflora being up 10% this valentines day. Everybody else in the business was down 25% +, so who does she think she's kidding?

Feb. 19 2009 11:22 AM
christian from brooklyn

pomegranate juice is great, but she's grossly overstating her expenses to justify the POM price. the supermarkets around brighton beach carry excellent azeri and armenian pomegranate juice for half the cost of pom or less. as for fiji, no mineral qualities, it's all marketing.

Feb. 19 2009 11:22 AM
joe from NYC

is being "addicted" to Pom a "good" thing as Ms. Resnick claims?
doesn't one get a lot more sugar drinking fruit juice as opposed to eating the whole fruit with the fiber?

Feb. 19 2009 11:21 AM
Lance from Manhattan

As for Ms. Resnick's comment about the allegedly independent researchers' reputations being worth more than her company could pay them, she is being ridiculously disingenuous.

Academic medicine and the pharmaceutical industry have been skewered in recent years by a slew of books (written by the likes of physician faculty at Ivy League medical schools and by former editors of the New England Journal of Medicine) criticizing the conflicts of interest behind a lot of medical research.

Feb. 19 2009 11:21 AM
chee from boro park

I rather choose to drink water or eat fresh pomegranates.

Feb. 19 2009 11:20 AM from west orange, nj


Ask your guest or have one of your guest experts check if it is true that by the time
the pomergrant juice is consumed, it has lost
most of its nutritional value? Better ask an
expert for some future show

Feb. 19 2009 11:20 AM
David Friedlander from NYC

Is this an infomercial?
POM wonderful is another pasteurized, sugar-laden fruit drink with gorgeous package. Most nutrients cannot be digested in this impure form.
Also, Ms. Resnik while clearly a marketing genius, is not a nutritionist. She's a businesswoman. Check out New Yorkers profile and her garish house underscores her primary motivation (hint: it's not your health.)
PS love the show.

Feb. 19 2009 11:20 AM
charles ferguson from nyc

almond butter used to be 6 bucks a jar. it now costs up to 18 dollars if its organic. what happened?


Feb. 19 2009 11:19 AM
Sheldon from Crown Heights

Hello Brian,

I would like to ask Lynda how did she come up with the brillant packaging for her POM line.



Feb. 19 2009 11:19 AM
cassy from Brooklyn

$4 is not so bad. I use about an ounce at a time with the rest of a glass filled with seltzer. A healthy and delicious alternative to soda. And it works out to be cheaper.

Feb. 19 2009 11:18 AM
eligit from astoria

POM IS overpriced....for those who want affordable pomegranate juice look for "marco polo brand" in your is less than half the price....not from concentrate either.

Feb. 19 2009 11:18 AM
oil monkey

What is the deal with NPR/The Brian Lehrer show?! Yesterday it was the shill for General Motors, now this chunk of free advertising for POM?

Feb. 19 2009 11:18 AM
artista from greenpoint!

Fiji water.. (I forgot ) yes, and pomegranates... those who care about BUYING LOCAL do not want to take water from FIji.
As to the southern fruits, well, I leave that to others to consider.

Feb. 19 2009 11:17 AM
James Conlon from Astoria, Queens

When do I get my free advertisement on WNYC! This is a joke!

Feb. 19 2009 11:17 AM
Lance from Manhattan

Pom juice is vile.
Aside from the marketing, I can't understand why anyone would drink it.

Feb. 19 2009 11:16 AM
ParisBreakfast from Astoria

I have been eating fresh pomegranates every single day during the winter for the past 5 years and I never get a single cold or flu.

Feb. 19 2009 11:16 AM
The Truth from Atlanta/New York

Still too expensive. The conveyor belt is doing the darn squeezing after all.,,,lol

Feb. 19 2009 11:15 AM
artista from greenpoint!

nope, it's not April 1st, so this is not a parody, just the most ridiculous show in my memory.
This woman is embarrassing, but let's take a minute to ask, who are the buyers of Franklin Mint junk- I am guessing it is the QVC addicts. Pom products are overpriced yuppie/boomer bait ...
who needs this? Is this Oxygen? Or those endless promo programs on AM about herbal supplements?especially in this economy, this seems to be a segment on how to get over on your fellow sufferers.
Tell me how I am wrong.
PS Resveratrol and similar food factors are available in supplement form.

Feb. 19 2009 11:15 AM
em from nj

I thought this was non-commercial radio.

Feb. 19 2009 11:15 AM

I was disappointed to hear that there is a woman behind Teleflora considering their unfortunate history of crappy, sexist advertising....

Feb. 19 2009 11:10 AM

Conflict of interest? Lighten up dood!

ON the other hand, I am curious to know if it is true that Mrs. Resnick and her husband own most of the water that sits underneath LA and if she believes there are more than one moral positions to be taken with ownership of this resource?

Feb. 19 2009 11:10 AM
bee from brooklyn

lemme get this off my chest.
I HATE anyone who has a bottle of FIJI water in their hand.
flat out.
so watch out!

Feb. 19 2009 11:09 AM
Tony from San Jose, CA

Pom Wonderful is also a sponsor of NPR's Markeplace, isn't it?

Please disclose the conflict of interest.

[[WNYC does not make any programming decisions based on underwriting. We have never booked or not booked a segment because of this.
-BL Show and Chris Bannon, Program Director-]]

Feb. 19 2009 11:08 AM

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