The Brian Lehrer Show Published by The Brian Lehrer Show Business Talk Listen 26 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/29799/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Lynda Resnick, entrepreneur behind POM and Fiji Water, shares her secrets of brand-building in her new book Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business. What's your trick to marketing a big idea in this economy? Comment below!