7 Things New Yorkers Need to Know About the Tumblr Deal

Monday, May 20, 2013 - 04:24 PM

Forget about Yahoo and Silicon Valley for a minute. How do the people here in New York City — tech people and Tumblr users — feel about Yahoo's $1.1 billion acquisition of the social blogging platform?

Well, the technorati are elated: "Right on New York. Right on David Karp, and right on Tumblr," said Andrew Rasiej, chairman of the NY Tech Meetup.

But some of the young, creative users — gif-makers, meme-starters, cat-lovers — are worried, sad or even a little angry. 

"I was kind of upset at first," said Laura Olin. She ran the official 2012 Obama campaign Tumblr.

Olin was a heavy user of both the photo-sharing site Flickr and the link-organizer Delicious before Yahoo bought and transformed them into things she no longer recognized. 

"Both of those acquisitions didn't seem to go well," she said.   

Click on the listen button above to hear more from both camps.  Plus, if you're unclear what you should take away from the Yahoo-Tumblr deal, here's a breakdown.

Yahoo-Tumblr Deal in 7 Statements

1. Tumblr isn't going anywhere. 

It will remain a separate platform and David Karp will stay on as CEO.  "We promise not to screw it up," said Marissa Mayer, CEO of Yahoo!.

2. There will still be plenty of gifs. Nothing is supposed to change.

"Our team isn’t changing. Our roadmap isn't changing. And our mission — to empower creators to make their best work and get it in front of the audience they deserve — certainly isn't changing," said David Karp, founder and CEO of Tumblr

3. Then again, Yahoo doesn’t always have the best track record when it comes to buying other companies.

One word: Flickr.

4. And Tumblr users are a little worried.

"I was kind of upset at first just because, I was a Flickr user and also actually a Delicious user and both of those acquisitions didn’t seem to go well," said Olin.

5. Then again, it might be OK.

"They seem to understand that this is a huge deal for the Tumblr community and they seem to be reaching out in Tumblr’s own language." — Laura Olin

6. And New York City's "Silicon Alley" sure is excited. 

"It really shows that New York can create a top-tier tech company," Jonathan Bowles, executive director of the Center for an Urban Future

7. If you build it, they will come.

Instagram and now Tumblr have shown that once a social networking site attracts a fervent user base, deep-pocketed companies like Google, Facebook and Yahoo will come calling.


Charlie Herman


Ilya Marritz and Daniel P. Tucker


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