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Popular Psychologist Joyce Brothers Dead at 85

Monday, May 13, 2013

In 1983, Dr. Joyce Brothers was a guest on WQXR's This is My Music. Listen to the full interview above.

Joyce Brothers, the pop psychologist who pioneered the television advice show in the 1950s and enjoyed a long and prolific career as a syndicated columnist, author, and television and film personality, has died. She was 85.

Brothers died Monday of respiratory failure in New York City, according to her longtime Los Angeles-based publicist, Sanford Brokaw.

Brothers first gained fame on a game show and went on to publish 15 books and make cameo appearances on popular shows including "Happy Days" and "The Simpsons." She visited Johnny Carson on "The Tonight Show" nearly 100 times.

The way Brothers liked to tell it, her multimedia career came about "because we were hungry."

Brothers came up with the idea of entering a television quiz show as a contestant. "The $64,000 Question" quizzed contestants in their chosen area of expertise. She memorized 20 volumes of a boxing encyclopedia - and, with that as her subject, became the only woman and the second person to ever win the show's top prize.

Her celebrity opened up doors. In 1956, she became co-host of "Sports Showcast" and frequently appeared on talk shows.

Two years later, NBC offered her a trial on an afternoon television program in which she advised on love, marriage, sex and child-rearing. Its success led to a nationally telecast program, and subsequent late-night shows that addressed such taboo subjects as menopause, frigidity, impotence and sexual enjoyment.

She also dispensed advice on several phone-in radio programs, sometimes going live. She was criticized by some for giving out advice without knowing her callers' histories. But Brothers responded that she was not practicing therapy on the air and that she advised callers to seek professional help when needed.

Despite criticism of the format, the call-in show took off, and by 1985, the Association of Media Psychologists was created to monitor for abuses.

For almost four decades, Brothers was a columnist for Good Housekeeping. She also wrote a daily syndicated advice column that appeared in more than 350 newspapers. Briefly, in 1961, she was host of her own television program.

She was also an advocate for women. In the 1970s, Brothers called for changing textbooks to remove sexist bias, noting that nonsexist cultures tend to be less warlike.

Born Joyce Diane Bauer in New York, Brothers earned her bachelor's degree from Cornell University and a Ph.D. in psychology from Columbia.

She wrote numerous advice books, including "Ten Days To A Successful Memory" (1964), "Positive Plus: The Practical Plan for Liking Yourself Better" (1995) and "Widowed" (1992), a guide to dealing with grief written after the death of her husband in 1990.

Brothers is survived by sister Elaine Goldsmith, daughter Lisa Brothers Arbisser, four grandchildren and two great-grandchildren.

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