The Brian Lehrer Show Edit this Published in The Brian Lehrer Show Buy, Buy Baby Listen 27 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/29138/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend If you're a parent, you're probably no stranger to getting suckered by your kids. But according to Pamela Paul, author of Parenting, Inc. How We Are Sold on $800 Strollers, Fetal Education, Baby Sign Language, Sleeping Coaches, Toddler Couture and Diaper Wipe Warmers -- and What It Means for Our Children, the billion-dollar baby industry also has your number. She joins us to talk about the commercialization of childhood and parenting.