If you're a parent, you're probably no stranger to getting suckered by your kids. But according to Pamela Paul
, author of Parenting, Inc. How We Are Sold on $800 Strollers, Fetal Education, Baby Sign Language, Sleeping Coaches, Toddler Couture and Diaper Wipe Warmers -- and What It Means for Our Children
, the billion-dollar baby industry also has your number. She joins us to talk about the commercialization of childhood and parenting.