What is the Associated Press, Anyway?

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Yesterday, a fake tweet from the Associated Press about an attack on the White House was retweeted thousands of times, and sent stocks down. The stock market recovered quickly, but what's so important about the Associated Press? Kathleen Carrollsenior vice president and executive editor for the Associated Press, joins to explain the AP's standards and why it's the most trusted name in news, and how and why the wire service got some things wrong covering Boston last week.