GM To Bicyclists: We're Sorry We Offended You

Wednesday, October 12, 2011 - 04:14 PM

(image courtesy of Bike Portland)

General Motors is pulling an ad campaign that urged college students to "stop pedaling...start driving."

The car company probably thought it would spend the day talking about its first all-electric vehicle. Instead, it's spending the day apologizing.

The ad, which appeared in college newspapers across the country, shows an embarrassed guy on a bicycle next to a good-looking woman in a car -- the inference being that bicyclists should grow up already and buy a car. Bike Portland wrote about it Tuesday after being tipped off by a UCLA professor, who was outraged to see the ad in the school newspaper. It quickly went viral.

“The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody,”  Tom Henderson, a GM spokesman, told the Los Angeles Times, which reported Wednesday that the company would kill the ad.

GM's Twitter feed and Facebook page were inundated with complaints, and the company has spent much of the day apologizing via social media:

A screen shot of GM's Twitter feed


Comments [5]


I have more miles on my bike than My avalanche. Fire someone and hire someone else

Oct. 18 2011 12:38 PM

I remember when GM did an ad about public transportation "freaks" a couple years ago. Start making bicycles and building buses or light rail if you'd prefer to stay in business. Detroit could use a street car.

Oct. 17 2011 07:51 AM

"way to go, marketing department of GM. you guy really know how to connect with us educated young adults."

Seriously. Idiots.

Oct. 14 2011 05:02 PM

way to go, marketing department of GM. you guy really know how to connect with us educated young adults.

Oct. 12 2011 07:38 PM
Big Bicycle

What's good for bicycles is good for America.

Oct. 12 2011 06:27 PM

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