Kate Hinds covers transportation for WNYC News.
GM To Bicyclists: We're Sorry We Offended You
Wednesday, October 12, 2011 - 04:14 PM
General Motors is pulling an ad campaign that urged college students to "stop pedaling...start driving."
The car company probably thought it would spend the day talking about its first all-electric vehicle. Instead, it's spending the day apologizing.
The ad, which appeared in college newspapers across the country, shows an embarrassed guy on a bicycle next to a good-looking woman in a car -- the inference being that bicyclists should grow up already and buy a car. Bike Portland wrote about it Tuesday after being tipped off by a UCLA professor, who was outraged to see the ad in the school newspaper. It quickly went viral.
“The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody,” Tom Henderson, a GM spokesman, told the Los Angeles Times, which reported Wednesday that the company would kill the ad.