Heads Up, New Yorkers: If You Text and Walk, A New York Knick Will Hurl a Basketball At Your Midsection

Tuesday, June 26, 2012 - 02:14 PM

To ensure compliance with the rules of the road, the New York City Department of Transportation is mounting a public safety campaign to make sure New Yorkers are displaying situational awareness.

Or as Baron Davis puts it in a video released Tuesday: "Hey, heads up! Come on man, pay attention!" before before nailing a phone-hypnotized pedestrian with a basketball.

Also at the receiving end of Davis's scorn: a salmoning biker and a driver who aggressively enters a crosswalk thronged with pedestrians.

Davis is a point guard with the New York Knicks. He's  currently recovering from surgery for a knee injury.

In an emailed statement, DOT commissioner Janette Sadik-Khan said the point is to raise awareness. “Whether it’s driving to the hoop or driving down the block, the cardinal rule of the road is to keep your eyes and ears open and your head up."

In addition to the video, the DOT is placing posters like the one below in bus shelters, and has distributed 250,000 coffee cup sleeves for delis and coffee shops around the city.

(image courtesy of NYC DOT)



Comments [4]


Aside from increasing motor traffic speeds, one way streets can make a simple trip a PITA when you're on a bike. Not that I would encourage law-breaking here in the US, but it was really cool in Amsterdam to be able to ride both directions on one way streets.

Jun. 28 2012 12:38 AM

One avenue block is a much bigger deal than one street block. However where there are super blocks it may mean going 3-4 or more streets out of the way and back again. I'm not defending the behavior because it annoys me too, but there are reasons for it and streets should perhaps be more accommodating.

Jun. 27 2012 03:52 PM

I respectfully disagree Todd. As a cyclist in NYC, I think the one-way streets make it easier to predict a lot of traffic movement. Salmoning is one of my biggest worries with other riders, as it puts them, myself, pedestrians and cars in increased danger. In most cases it's as simple as riding one avenue or one street over to go with traffic.

Personally, I'm happy to see PSAs against salmoning, an issue that in my opinion creates a bad name for all cyclists.

Jun. 27 2012 10:29 AM
Todd Edelman, Slow Factory

Isn't this more the job of the NYPD? (Yeah, good luck with that...).

Cyclists "salmon" because one-way streets work against cycling, the War on Distracted Walking is a joke... NYCDOT should just stick to building public plazas in poor parts of town.

Jun. 26 2012 11:11 PM

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