Heads Up, New Yorkers: If You Text and Walk, A New York Knick Will Hurl a Basketball At Your Midsection

To ensure compliance with the rules of the road, the New York City Department of Transportation is mounting a public safety campaign to make sure New Yorkers are displaying situational awareness.

Or as Baron Davis puts it in a video released Tuesday: "Hey, heads up! Come on man, pay attention!" before before nailing a phone-hypnotized pedestrian with a basketball.

Also at the receiving end of Davis's scorn: a salmoning biker and a driver who aggressively enters a crosswalk thronged with pedestrians.

Davis is a point guard with the New York Knicks. He's  currently recovering from surgery for a knee injury.

In an emailed statement, DOT commissioner Janette Sadik-Khan said the point is to raise awareness. “Whether it’s driving to the hoop or driving down the block, the cardinal rule of the road is to keep your eyes and ears open and your head up."

In addition to the video, the DOT is placing posters like the one below in bus shelters, and has distributed 250,000 coffee cup sleeves for delis and coffee shops around the city.

(image courtesy of NYC DOT)