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Former GM Exec: Automakers Should Focus Less on Stock Price...and Yes, I Flipped Over An Opel

Wednesday, June 29, 2011 - 02:13 PM

(Photo: (cc) by Flickr user Joost J. Bakker IJmuiden)

Bob Lutz, a former GM executive who championed the Volt, was interviewed this morning on the Brian Lehrer Show about his new book,  Car Guys vs. Bean Counters: The Battle for the Soul of American Business. In the book, he argues the auto industry needs to focus more on quality and customer service and less on stock price. Below are some highlights from today's Brian Lehrer Show interview.

Regarding the auto industry meltdown: "Management with more of a focus on the customer and excellence would have prevented it."

On US automakers versus Japanese automakers:  "The playing field now is absolutely level."

Does he envision an America with all electric cars? "I don't, because range is always going to be a factor."

Did you flip over an Opel during a J turn? "Yes I did...there was an argument with the engineers who claimed the car couldn't be flipped because we'd had some reports of the cars flipping over in the United States. I went out and performed the test and promptly put it on its roof."

You can listen to the interview below.

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