VIDEO: Bike Left on NYC Street for 365 Days -- Guess What Happens

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Red Peak Branding agency left this friendly but not flashy bike securely locked to a bike rack on New York City's busy SoHo neigborhood ... for a full year. Well, not quite a full year, because, as you can guess, it didn't last. Here's a day by day time lapse of the slow decay of a noble bike.

The project, called "LIFECYCLE: 365 days in the life of a bike in NYC" was conducted for Hudson Urban Bicycles.