(Andrea Bernstein, Transportation Nation) The AAA gets in on the "respect campaign," kind of a motorists counterpart to the "Don't Be A Jerk" campaign, with this story on its web page. The "Jerk" campaign tells cyclists to follow the law (don't ride the wrong way, or on a sidewalk) using humorous ads with Mario Batali and John Leguizamo. Now the AAA is telling drivers, more or less, not to be jerks to cyclists:
"Bicycles are a legitimate form of transportation and bicyclists are legal drivers of vehicles, with laws and regulations established for their use. Yet a major issue is that many bicyclists feel they are not respected by motorists and must fight for their place on the road. Like motorists, cyclists need space to safely operate in traffic. They need to anticipate the actions of drivers and other road users. This requires mutual respect, which can be promoted by public information, motorist education programs and legal measures.
"In 2009, 630 bicyclists were killed and an additional 51,000 were injured in motor vehicle traffic crashes. Bicyclist deaths accounted for 2 percent of all motor vehicle traffic fatalities, and made up 2 percent of all the people injured in traffic crashes during the year."
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