Around 250,000 people use Market Street every day— and in every way. They take the bus, ride BART, walk to work, shop... even live.
In 2016, the entire road, between Octavia and the Embarcadero, will be torn up and repaved. So city planners figure it’s the perfect time to reshape and re-imagine San Francisco’s main drag.
San Francisco’s transportation director Ed Reiskin says it’s a good opportunity for the city to do more than pour concrete.
“If we're going to go through the expense and disruption to repair the surface and infrastructure of Market Street, let's not just put it back the way it was, let's really fix it,” Reiskin says.
The Department of Public Works is in charge of the project. They’re working with a variety of city and county agencies to draw up a set of plans that balance the practical needs of the street with the vision of a wide variety of stakeholders.
The public is a part of the process, too -- the most recent public meeting was standing room only.
On the table is everything from a total ban on private cars to dedicated bike lanes; from fewer MUNI stops to more sidewalk cafes and parklets. The city anticipates the redesign to cost around $250 million. Funding for repaving is already in place.
I went out to Market to ask some of the people behind these ideas about their vision for the street.
At the corner of 3rd and Market, map-wielding tourists shiver in shorts and tank tops. A man sits on the sidewalk with his dog. The sign in his lap says ‘Anything helps.’ Throngs of office workers walk right by him, eyes fixed intently on the screens of their smartphones. Bikes squeeze in between buses and the curb, dodging taxis and delivery trucks.
Up ahead I see Mohammed Nuru. He’s the director of Public Works in San Francisco. He’s agreed to meet me here to talk about the street. “It's a pretty busy intersection, as you can see,” says Nuru. “It's busy all the time from about 7 o'clock in the morning until almost 10 o'clock at night.”
Standing next to him is Kris Opbroek. She manages the Better Market Street project.
“I think Market Street is the city's Main Street in a sense. I think it always has been, actually,” she says. “I think its identity is our parade ground, and our real civic space is still here. I think where it falls short a bit is in the day to day use.”
Nuru and Opbroek spend their days watching this street. They’re overseeing Market’s redevelopment. And they’re trying to pin down what is, and isn’t, working here.
Traffic is a big issue. Right now private cars, taxis, delivery trucks, paratransit, and bikes all share the road with streetcars and buses.
Leah Shahum is the executive director of the San Francisco Bicycle Coalition. Her office is at 5th and Market. She says another thing on people’s minds is how to make Market safer and more inviting for bicyclists. Bike riding is on the rise, and Market is most used bike corridor in the city.
“I talk to a lot of people who are confident riders. They're people who bike elsewhere in the city,” Shahum says. “They’re adults who really are comfortable bicycling, but they say, ‘Wow, I don't want to bike on Market Street because I'm really scared about it.’”
Right now, most of the bike lanes on Market are painted lines on narrow pieces of pavement shared with buses and trucks and cars. Only about six blocks of the street have a physically separated bike lane.
“What we hear from people is: ‘Wow, for those six blocks, I feel calm, I feel safe, I feel comfortable. This works,’” Shahum says.
She wants that kind of comfort to extend the along the entire length of Market Street.
But the road isn’t just for wheels.
Elizabeth Stampe is the executive director for Walk San Francisco. She says that, ultimately, everyone is a pedestrian. Her office is a block from Shahum’s, at 6th and Market.
“This is the place where the most pedestrians have been hit by cars in the whole city,” she says, as we stand at the busy intersection. “And you can see it's a long crossing for folks with wheelchairs and canes, of whom there are many right here. You don't really get enough time.”
Stampe says that expanding the sidewalks at corners like this would help shorten the time it takes for pedestrians to get across the street and slow down the cars fighting to get through the intersections.
Making it safer to cross the street or ride a bike might seem obvious. But there’s always a trade-off. Solving one problem creates another problem somewhere else, or else pushes it a block farther down the road.
“Market Street is a special street,” says Stampe. “It's the spine of the city. And it's a gathering spot. It’s also a little bit magnetic. Both in the sense that it attracts people, but some parts of it still repel people.”
She says the corner where she works is a good example of Market’s confused identity. “It’s about a block from the mall, but it could be a world away.”
She compares the blocks along Market to islands in a stream. In this case, one island is the upscale shopping and tourist district around Powell Street. The next is lined with abandoned storefronts. Many people are either homeless and living on the street, or live in tiny rooms in nearby SRO hotels.
San Francisco’s transportation director, Ed Reiskin, works a few blocks away at Market and Van Ness. We walked through the Civic Center and talked about the street.
“For a lot of people, this is their living room and it should continue to serve that function,” he says. “If you or I had that space, we would also want to spend more time outside than inside.”
The city estimates that about 6,000 people are without shelter on any given night in San Francisco––many on Market Street.
“There may be some undesirable activity, some criminal activity, or unsafe situations that the city wants to address regardless of what happens design-wise on Market Street,” says Reiskin. “But I don't think we want to lose the character of Market Street or push anyone off of it. We want to make it a nice place for more people to be in.”
During the day the street has different feelings. Some new businesses have moved in, joining art spaces like the Luggage Store. But compared to the bustle just a few blocks away, the street here feels empty.
At Market and Van Ness, traffic hits the city from both major bridges. It’s a gateway to San Francisco – but instead of a grand monument marking the spot, there’s a car wash and a donut shop.
“It's not just infrastructure,” says Reiskin. “It's not just design. It's economic development. It's economic vitality. So I think there's more to it than just how we lay out the streets and how we paint the lines.”
That economic vitality is an important ingredient in a complex process. Money for repaving the street is in place. But coming up with the $250 million this project is expected to cost still has to be worked out. Back at 3rd and Market, Mohammed Nuru says some of that money could come from businesses that stand to benefit from the street’s upgrade.
“We’re bringing the right partners onto Market Street, bringing the Twitters in, bringing the new businesses in, bringing the restaurants in, all that adds to the vitality of a street,” Nuru says. “And they contribute and they partner with us, so together we’ll try to figure out what the bill will look like.”
Ultimately, though, the project isn’t just about the street’s physical condition––it’s about its character. And that’s a big part of what city officials are considering as they re-imagine Market. What does the street mean, and what should it be?
Nuru says it’s a great opportunity to think big. “I think what this process has done is woken everybody up and made them say, ‘Wow if I had an idea, this is the time to get it in because it could happen.’”
Another public meeting is planned for the fall. Get there early—it’s likely to be standing room only.
For more information on the Better Market Street project, click here.