Alex Goldmark is the senior producer of New Tech City, a storytelling show about how technology is changing society. Subscribe here to get New Tech City shows delivered right to your devices. Follow him on Twitter @alexgoldmark.
Here's the New NYC Taxi Logo
Thursday, August 23, 2012 - 04:55 PM
New York city is giving taxis a new look. There's the taxi of tomorrow set to roll out next year, but even the motley mix of sedans and SUVs out there now are getting a new paint job. And when they do, the city's yellow cabs come back more yellow and as this picture captures, with a new logo, fewer words, and more to the point. JFK airport gets a mention right on the door.
Here's a side-by-side comparison. (Or, top-by-bottom comparison?)