Alex Goldmark is a senior producer in the newsroom for New Tech City and Transportation Nation.
New York city is de-cluttering the design of parking signs starting today in Midtown Manhattan, where a slew of parking rules that change depending on the hour and day are laid out in signs that vary in font, color, format and height. Misreading signs can lead to fines well above $100.
The new signs are (almost) fit for twitter. With streamlined phrasing, they reduce the number of characters needed to explain the commercial metered parking zone rules from 250 characters to "about 140," the NYC Department of Transportation said in a statement. By fitting the same information in less space, the DOT says it will save money because the new smaller signage will be cheaper to produce.
“New York City’s parking signs can sometimes be a five-foot-high totem pole of confusing information,” said Transportation Commissioner Janette Sadik-Khan in a statement.
The updated signs are simpler and easier to read with a consistent two-color layout and a uniform font.
"The basic way these had been done is like a playbill for a music hall in 1845," said Michael Beirut partner at Pentagram, the design firm that created the new look. The old way was, "Pick the most important thing and put that first, center everything," and make it fit by changing font width and placement. "We just tried to make it feel a little bit more sober and subdued and in control," he said.
That was achieved, in part, by shifting the focus from prohibitive phrasing to permissive phrasing, he said. "The old signs read like, 'no one can park here except...' So the new signs flip that to lead with the positive, what you are allowed to do," he said.
The new look makes a few updates that seem obvious in hindsight like placing the day of the regulation before the hours of the regulation and eliminating abbreviations. The hierarchy of information is changed as well. The message of the threatening red "No Standing" sign is now blended with other parking regulations in these commercial parking zones. The big red sign is gone, it's message captured with one line, "others no standing" added to other signs.
According to the DOT renderings, the messy blue "Pay at Muni-Meter" signs will also go. Once they were a necessary bit of visual clutter for the city's transition away from old fashioned parking meters. The last individual parking meter in Manhattan was jack hammered out of commission with camera's watching in 2011. So long ago that the DOT assumes drivers will know to look down the block for the new meters with a sign.
“You shouldn't need a Ph.D in parking signage to understand where you are allowed to leave your car in New York," said City Council Member Daniel Garodnick in a emailed statement that referred to him as "a longtime supporter of syntactic clarity."
"I was pleased to work directly with DOT, removing unnecessary words in these signs," Garodnick said.
Proving that any effort to make parking easier in Manhattan is worthy of political fanfare, the unveiling of the new design this morning drew not just Sadik-Khan, head of the NYC DOT and darling of the black glasses set, but also the speaker of the City Council and leading mayoral candidate Christine Quinn, along with Garodnick who first proposed simplifying the signs in 2011.
David Gibson of the design firm Two Twelve, and author of "The Wayfinding Handbook, Information Design for Public Places," sees the changes as a chance for a more radical redesign of street signage. Overall, he said of the new look, "It's a bit of an improvement. It seems like they could have pushed the envelope a little further. It's very much in the vernacular of what parking signs are like now. Maybe this was an opportunity to go a little further, I mean, this is New York city where we break new ground and push the envelope."
The signs will be installed in Manhattan's commercial metered parking zones, throughout Midtown, as well as some areas in the Financial District, the Upper East Side and Lower East Side. Other parts of the city will get the re-designed signage in the future.