Alex Goldmark is the senior producer of New Tech City, a storytelling show about how technology is changing society. Subscribe here to get New Tech City shows delivered right to your devices. Follow him on Twitter @alexgoldmark.
One-Way Car Sharing to Airports Launches in NYC--Makes Practice More Like Bike Share or Taxi
Monday, November 22, 2010 - 02:02 PM
(Alex Goldmark, Transportation Nation) New York has been slowly encouraging more and more car sharing, with re-zoning, reserving cars for city use, and promoting extra parking for the collectively used vehicles. All of those initiatives presume you check out a car and return it to the same location. Hertz Connect, the car sharing arm of Hertz rental cars, announced they are launching what they call an industry first: one-way car sharing. You can now check out a car in Manhattan and drop it off at any area airport, paying by the hour for the rental.
That makes checking out a car a lot more like a bike share than a traditional car rental, and, Hertz hopes, it might make the concept competitive with taxis in certain circumstances.
The initial roll out will let drivers rent a Hertz Connect car from one location in Manhattan, West 55th street, and drop it off at LaGuardia, JFK or Newark Liberty airports or vice versa. Soon, Hertz Connect will expand the locations to other classic Hertz rental car posts.
Most bike shares permit, in fact, are designed to encourage one-way rides. Finding an empty slot on a communal bike rack at the end of your trip is the only obstacle to that kind of plan (no small hassle during peak times as Parisians will tell you). Coordinating the space for cars to flow according to the one-way whims of NYC car sharers is a more challenging task. So to make this work Hertz would have to ensure that they have the space to accommodate drop-offs at enough locations so drivers can count on low hassle at the other end of a car share trip.
Hertz called this an industry first in an email to Transportation Nation even though, for now, it's just to and from airports. If they are able to harness their significant stock of cars—4oo Hertz Connect cars in the NYC area—and their 175 locations around the NYC metro area this could expand the pool of potentially interested car sharers.
We're looking into the details now, like wait times, drop-off hassle at the airport, and how this compares with alternatives.
Check back for more soon.