How do you convince drivers not to text while driving? FORCE them to text while driving.
That's the reverse psychology applied by a Belgian organization called Responsible Young Drivers (RYD). The group has produced a video in which an actor, playing a driving instructor, told actual test takers that a new government regulation says they must demonstrate the ability to successfully text while driving to receive a license.
"Plenty of people will crash, I'm telling you!" says one would-be driver. Others scream, curse, swerve wildly and plow into traffic cones while trying to text instructor-dictated messages. (To up the difficulty level, the instructor criticizes their spelling.)
The end of the film provides the message that RYD wants to hammer home -- a frazzled teen saying "I can't do both!"
"Worldwide, vehicle crashes are the biggest cause of mortality of youngsters between 15 and 24 years of age," Axel Druart, RYD's European Project Director, told the BBC. "We have to do something about it."
Kate Hinds is an Associate Producer for WNYC News. She also reports for WNYC and Transportation Nation, a public radio reporting project that combines the work of multiple newsrooms to provide coverage of how we build, rebuild and get around the nation.
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