Freakonomics Radio Edit this Published in Freakonomics Radio by Freakonomics Radio How Money Is March Madness? Listen Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/277361/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend The NCAA basketball tournament grabs a lot of eyeballs, but turning them into dollars hasn't always been easy -- even when the "talent" is playing for free.