Episode #27

The Newsroom of the Future

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Tuesday, March 19, 2013

Newsrooms are still trying to figure out how to make the kind of money online that they once made during the heyday of print.  Just yesterday, the Washington Post announced that this summer it will establish up a paywall and charge frequent users to access the site.  Other news websites have already found another way: "content advertising."

"We define content advertising as when brands create stories, messages, ideas that explain what they care about or what the products are able to achieve," says Jon Steinberg, chief operating officers for BuzzFeed, the website known for its addictive lists and posts on animals and pop culture.

Forbes, the Atlantic and BuzzFeed are some of the news organizations that have had some success making informative or funny advertising that they hope is just as compelling as any article.

"It’s not saying 'just buy this stuff because I tell you to buy it,'" Steinberg says. "It's more informational and interesting in nature." 

Under the content advertising model, one group of journalists could be writing articles at their desks, while across the newsroom, another group of writers is working on behalf of advertisers.

This week on New Tech City, host Manoush Zomorodi talks with Steinberg to discuss the Buzzfeed business model and a possible future for how newsrooms can make money.

Plus, media mogul Arianna Huffington has a new motto: "Less stress, more living."

The chair, president and editor-in-chief of the Huffington Post has a reputation as a hard-charging executive, but she says it's important to slow down and unplug.


Arianna Huffington and Jon Steinberg

Hosted by:

Manoush Zomorodi

Produced by:

Wayne Shulmister and Daniel P. Tucker


Charlie Herman

New Tech City: Arianna Huffington Unplugged

As founder, chair and president of The Huffington Post, Arianna Huffington champions a fast-paced, news cycle and has shaped our digital culture. But she says our round-the-clock schedules aren't working.

+ New Tech City: The Newsroom of the Future

+ Panel: How Tech is Changing the Way Women Work

Comments [3]

BuzzFeed COO Jon Steinberg on Social Marketing

BuzzFeed president and chief operating officer Jon Steinberg says the company wants to build a media empire the likes of Hearst or Condé Nast. And it plans to use "social advertising" to get there.


Live Panel: How Tech is Changing the Way Women Work

WNYC's New Tech City comes to The Greene Space for a dynamic conversation about career, family and technology:  "How Tech is Changing the Way Women Work."  The event and the livestream begins at 9:00am.


How Tech Changed the Way I Live and Work

This week is New Tech City‘s first ever event and it is SOLD OUT. But you can join WNYC and me for “How Tech is Changing the Way Women Work” at The Greene Space online, where we will be streaming the panel LIVE…and not just audio, video too.


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