The Brian Lehrer Show Published by The Brian Lehrer Show Political Microtargeting: Yes Pe-can? Listen 13 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/27433/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend Micro-targeting has become an invaluable tool for marketers and politicians alike. Amy Gershkoff, Director of Analytics at MSHC partners, a political communications firm, discusses how what's in your fridge can predict who you're going to vote for.