Micro-targeting has become an invaluable tool for marketers and politicians alike. Amy Gershkoff, Director of Analytics at MSHC partners, a political communications firm, discusses how what's in your fridge can predict who you're going to vote for.
It's your neighborhood, your city, your country, your world, and now your website. Brian Lehrer delves into the issues and links them to real life. Join the conversation: Tweet @brianlehrer, post on our comments page, or call 212-433-WNYC. Meet the staff »
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