The Brian Lehrer Show Edit this Published in The Brian Lehrer Show One in a Million Listen 13 min Queue Download this audio Want to embed this player? Use the code below. More info. <iframe frameborder="0" scrolling="no" height="130" width="100%" src="https://www.wnyc.org/widgets/ondemand_player/wnyc/#file=/audio/json/27317/&share=1"></iframe> Share on Facebook Share on Twitter Email a Friend What's so wrong with fitting in? Science writer David Berreby, author of Us and Them: Understanding Your Tribal Mind, discusses our changing understanding of conformity.