Using Anthropology to Understand Consumers

Friday, February 22, 2013

Shopping (freefotouk/flickr)

Graeme Wood discusses how companies have started using social scientists to probe the deepest needs, fears, and desires of consumers. He’s joined by Min Lieskovsky, who specializes in ethnographic research. Graeme Wood’s article “Anthropology Inc.” is in the March 2013 issue of The Atlantic.


Min Lieskovsky and Graeme Wood
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Comments [5]

Corinne from NYC

If one has a thyroid disorder are they any more in danger than others?

Feb. 22 2013 01:26 PM
steve b

what she does is every bit as unsavory as a psychologist advising interrogators about torture

Feb. 22 2013 12:25 PM

Very important question about codes of ethics. I can imagine economists and political scientists being pretty concerned over what is being called "research" here.

Feb. 22 2013 12:24 PM

When the researchers at these parties say why they're there, do they include the fact that they're doing work for Microsoft or whomever — doing work for somebody else's commercial gain?

Feb. 22 2013 12:21 PM
John A

How is Anthropology within ones own society not Sociology?

Feb. 22 2013 12:15 PM

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