The Real Story of Risk
Monday, January 14, 2013
Glenn Croston explains the risks we face every day in the world and why we're not good at dealing with common risks in our lives. For example, heart disease is responsible for one in five deaths, but we more often worry about rare events like shark attacks (one in a million) and airplane crashes (one in twenty thousand). His book The Real Story of Risk: Adventures in a Hazardous World investigates what accounts for our poor ability to perceive and react to the risks that really matter.