Police Union Runs Ads to Improve Image of Cops

Monday, December 24, 2012


The city's largest police union rolled out an ad campaign last week to focus on the more heroic aspects of the work cops do. Union officials said Hurricane Sandy presented the NYPD with a unique opportunity to counteract some of negative press over the past year.

The Patrolmen’s Benevolent Association plunked down thousands of dollars on full-page ads in 10 newspapers. In one ad, featuring a photo taken in the Rockaways of an NYPD vehicle passing a massive wave, the caption reads: "New York City Police Officers regularly put themselves between you and danger. It's a dangerous job but we're proud to do it." Union president Patrick Lynch said people need to be reminded that police do more than write tickets. And he said anger at officers for controversial policies like stop and frisk is misdirected.

"I think that anger should be pointed toward the policy and not the police officer," suggested Lynch.

A random sampling of commuters on Atlantic Avenue near the Barclay’s Center in Brooklyn was split on whether the public relations move by the union would have any measurable effect.

“With the publicity they’ve been getting with the various shootings in the past weeks, they needed to remind us they’re there to help,” said Brooklynite Loy Hilton. She said she already has faith in law enforcement. “If your house is robbed or evil is after you, you call 9-1-1 and you expect them to turn up.” 

Fellow resident Bobby Leray, who happened to be on his way to pay a $295 traffic ticket, disagreed. “They paint a bad picture of themselves to New Yorkers”, he said tersely. “Had they not done that they wouldn’t have to spend that money to try and convince us because we won’t believe them anyway.”

Lynch said that negative stories about men and women wearing the uniform get blown out of proportion. “A NYC police officer has hundreds of interactions with the community and 99.9% of citizens leave satisfied," he said. “If they stop and think about their experience, or Hurricane Sandy and those police officers that waded through the water and carried children to safety, they’ll remember what the force is capable of," observed the PBA President.

The last time the union took out ads related to police performance was more than a year ago for the 10-year anniversary of the September 11th attacks.



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Comments [2]

Robert from Manhattan Upper West Side

Want to change your image? How about stopping the police practice of double parking and blocking in all the parked cars on 100th st, the entire block that your precinct is on? I'm tired of having to dodge police cars and citizens vehicles driving on the sidewalk because they are blocked in. Why do the police have to drive to work? Cant they take the trains like everyone else? And is FREE parking included in their contracts? If so, build them a parking lot, they shouldn't get to double park all day and totally trash an entire city block.

Dec. 24 2012 03:53 PM
Suzannah B. Troy from New York City

FYI -- I have been banned by the NYDN from posting a comment on a related article. The PBA needs to post this because more and more New Yorkers including me, a highly published civilian on behalf of the NYPD with a letter in the WSJ are calling for outside agency like the Feds or a Commission like the Knapp and the Mollen.

Mike Bloomberg talks about gun control but has little to say about the many NYPD officers caught gun trafficking including NYPD officer Mina who stole guns out of his fellow NYPD cops lockers -- 9th Precinct -- same precinct where NYPD Rape Cop Moreno was caught with heroin in his locker.

Mike Bloomberg a fraud too afraid to take on corrupt NYPD including retired ones on billionaires payrolls.

This new blog dedicated to Det John Vergona and everyone involved in making
me being assaulted go away.

Reminder I was assaulted by Dr Andrew Fagelman's receptionist and NYPD 01 Det Squad corrupt cops made sure Delita Hooks was not prosecuted for assault on filing a false complaint.

My NYPD posts on corruption dedicated to them.
Three NYPD officers Ramos, Haste and I forgot the other guys name. Their alleged crimes horrifying.

No one in the press talking about this for fear of NYPD taking away their press passes or other forms of retaliation?

Dec. 24 2012 08:13 AM

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