Rebranding Psychotherapy

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When Lori Gottlieb started her psychotherapy practice last year, she thought she’d have a steady stream of clients. Instead, she discovered that many of her colleagues are now marketing their services and re-branding them as life coaching or providing remote therapy in an effort to attract more clients and stay in business. She talks about whether psychotherapy has an image problem in her article, “What Brand Is Your Therapist?” which appeared in the November 23 issue of the New York Times Magazine.