As shoppers are out in full force on Black Friday, one group has a message for retailers and their patrons: donate!
The new campaign, Sandy Friday, spearheaded by a non-profit of the same name, is urging small businesses to donate up to ten percent of their Black Friday sales to local relief efforts benefitting Sandy victims.
Co-founder Alia Kate said the idea grew out of her own volunteer work in the Rockaways, post-Sandy.
“I realized that in the long-run, what they need most is money in order to buy supplies, in order to transition into different phases of the cleanup and rebuilding process,” she said.
The group is also asking individuals to donate.
Kate said they’re hoping to a total of $50,000. She also hopes the campaign will be extended into a regular benefit.