Streams

The Story of Polaroid

Thursday, November 15, 2012

Christopher Bonanos (Photo credit: Ellen McDermott)

During the 1960s and '70s, Polaroid was the coolest technology company on earth. Christopher Bonanos tells how Polaroid, led by its founder, Edwin Land, grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. In Instant: The Story of Polaroid, he tells the tale of Polaroid's first instant camera to hit the market in 1948 to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy and its unlikely resurrection in the digital age.

Guests:

Christopher Bonanos
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Comments [3]

Caroline Schimmel from Greenwich, CT

In 1953 my father in law Michael Schimmel took my husband to his Lotos Club (in NYC) for the annual State Dinner, that year honoring Gen. Hoyt S. Vanderberg. He took his newly purchased Polaroid and was soon surrounded by fascinated attendees, including Jimmy Doolittle, Col. John C. Meyer, Nate Twining, and the honoree, none of whom had ever seen the camera. The afterglow of his being the hit of the evening lasted for decades.

Nov. 15 2012 05:59 PM
Joe from Bayside

Is it true that Grover Norquist's father was a Polaroid executive giving Norquist a nice trust fund allowing him to do what he does? And didn't Polaroid get a large gov't contract during WW II ? Just speculating on the irony of
all that.

Nov. 15 2012 01:20 PM
John A

Land was a great bridge in American history between Edison and Steve Jobs, thanks for picking this subject, for book and air.
-
Do you have any stories of Lands genius.. as a small child?

Nov. 15 2012 11:23 AM

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