Esperanto Pop: Global Music For Global Domination

Email a Friend

After repeated listens to British pop band One Direction's sophomore album, Take Me Home, Billboard editor and Soundcheck regular Joe Levy adds an entry to the dictionary with a category of music he calls "Esperanto Pop." We hear how a variety of acts from ABBA to PSY to Usher are making music engineered for the biggest pop market possible -- the world.

Esperanto Pop [es-puh-rahn-toh pop] (noun). Esperanto Pop is global pop engineered to work for a worldwide audience. From Elvis to Prince to Kanye, great pop works by crossing boundaries. But Esperanto pop does something different: It erases borders. The result might be the same, but the feeling isn't. Crossing boundaries is daring; erasing borders is diplomatic. (Joe Levy)