The Secret Science of Winning Campaigns

Thursday, November 01, 2012

Sasha Issenberg shows how cutting-edge social science and analytics are reshaping the modern political campaign, upending the way political campaigns are run in the 21st century. In The Victory Lab: The Secret Science of Winning Campaigns Issenberg writes about the techniques—including persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how they’re being used.


Sasha Issenberg

Comments [3]

adele from SI

@ morfin
and who told you to vote for Obama on Nov "7"...sounds suspicious at Tuesday is Nov 6.
Those republican operatives, they always were pretty lousy at real math, and now there they go again..

Nov. 01 2012 03:34 PM

I can agree. We moved to Springfield,MO 4 years ago from NYC. I would get flyers from Republicans and SuperPACs. Now I rarely get such materials, perhaps its from my habits as I live in a VERY conservative area. I voted for Obama and will do so on NOV. 7.

Nov. 01 2012 01:54 PM
RUCB_Alum from Central New Jersey

The modern science of selling doesn't explain how inconsistent positions throughout a campaign are viable in this campaign. It appears that what matters is not what a candidate's positions or values are but what they can believably sell regardless of what their previous positions and postures have been.

Nov. 01 2012 01:50 PM

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