For-profit colleges have deep roots in American history, but until recently they were a tiny part of the higher education landscape. Now they are big players. More than one in 10 college students attends a for-profit. The rapid rise of these career-oriented schools has provoked heated debate, opening up new conversations about the costs, quality and purpose of higher education. In this documentary, correspondent Emily Hanford examines the history and influence of the University of Phoenix, one of the nation's largest colleges, and explores how Phoenix and other for-profits are shaping the future of higher education.