Mitt Romney launched his fall campaign for the White House Thursday night with a rousing, remarkably personal speech to the Republican National convention and a prime-time TV audience, proclaiming that America needs "jobs, lots of jobs" and promising to create 12 million of them in perilous economic times.
"Now is the time to restore the promise of America," Romney declared to a nation struggling with 8.3 percent unemployment and the slowest economic recovery in decades.
Often viewed as a distant politician, he made a press-the-flesh entrance into the hall, walking slowly down one of the convention aisles and shaking hands with dozens of delegates. The hall erupted in cheers when he reached the stage and waved to his shouting, chanting supporters before beginning to speak.
"I accept your nomination for president," he said, to a roar of approval. Then he pivoted into personal details of family life, recounting his youth as a Mormon, the son of parents devoted to one another, then a married man with five rambunctious sons.
He choked up at least twice, including when he recalled how he and wife Ann would awake to find "a pile of kids asleep in our room."
He was unstinting in his criticism of President Barack Obama, his Democratic quarry in a close and uncertain race for the White House, and drew cheers when he vowed to repeal Obama's signature health care law.
"This president can tell us it was someone else's fault. This president can tell us that the next four years he'll get it right. But this president cannot tell us that you are better off today than when he took office," Romney declared.
Clint Eastwood, legendary Hollywood tough guy, put the case for ousting Obama plainly moments before Romney made his entrance. "When somebody does not do the job, you've got to let `em go," he said to the cheers of thousands in the packed convention hall.
The speech over, Romney was joined by running mate Paul Ryan, then their wives, and finally a stage full of their children and grandchildren. Confetti and thousands of red, white and blue balloons floated down from the rafters. They joined popular gospel singer BeBe Winans on "America the Beautiful."
Beyond the heartfelt personal testimonials and political hoopla, the evening marked one of a very few opportunities any presidential challenger is granted to appeal to millions of voters in a single night.
The two-month campaign to come includes other big moments - principally a series of one-on-one debates with Democrat Obama - in a race for the White House that has been close for months. In excess of $500 million has been spent on campaign television commercials so far, almost all of it in the battleground states of Florida, North Carolina, Virginia, New Hampshire, Ohio, Iowa, Colorado and Nevada.
Romney holds a fundraising advantage over Obama, and his high command hopes to expand the electoral map soon if post-convention polls in Pennsylvania, Michigan, Wisconsin and perhaps elsewhere indicate it's worth the investment.