W'Burg Brownfield Transformed Into Auto Racing Business

The city's brownfield cleanup efforts were on display in Williamsburg, Brooklyn, on Monday as Mayor Michael Bloomberg announced that a new auto racing consulting business would call home what had once been a polluted lot.

The new home of Ayton Performance was made possible through a collaborative state-city effort to incentive development of polluted sites.

Under the city plan, developers receive cash incentives to help defer cleanup costs. Additionally, an agreement between the city and state protect new developers from liability associated with the cleanup.

"For years the threat of future legal liability has often discouraged developers from cleaning up brownfields, even though they had no role in polluting those areas in the first place," Bloomberg said.

Since the city initiated the brownfield cleanup program in 2011 as part of PlaNYC 2020, 53 light-to-moderately polluted sites have enrolled.