Social Media #Bragging: The Science of Ego

Email a Friend
From and

"Posing for a cover shoot is scary..." That's the beginning of a tweet by Katie Couric, and it's a perfect example of a new subsection of social media. It's called a "humble brag." You know, telling people why your life is so hard, while subtly reminding us why your life is so sweet.

Looking for a political brag? Try Ari Fleischer, former press secretary to George W. Bush:

"They just announced my flight at LaGuardia is number 15 for takeoff.  I miss Air Force One!!"

But celebrities aren't the only ones doing it.

Here's @DrBryanC"Today, a patient asked me if I go to the gym. So awkward when that happens. We're not here about me. We're here about you."

Elizabeth Bernstein is a columnist for the Wall Street Journal, and she's wondering when we became so rude.