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Monday, August 06, 2012

Rashida Jones as Celeste and Andy Samberg as Jesse in "Celeste and Jesse Forever" (Photo by Lee Toland Krieger, Courtesy of Sony Pictures Classics)

James Steyer, founder of Common Sense Media, talks about how to raise kids in the age of Facebook, Twitter, texting, and cyberbullies. Nora Vincent tells about her new novel, Thy Neighbor. Rashida Jones of “The Office” and “Parks and Recreation” talks about co-writing and starring in the new film “Celeste and Jesse Forever.” Plus, we’ll find out about retina-tracking technology and other new marketing strategies being used to influence our buying habits.

Talking Back to Facebook

James Steyer, founder and CEO of Common Sense Media, offers advice on how to address some of the pitfalls of kids’ use of media and technology: relationship issues, attention/addiction problems, and the lack of privacy. His book Talking Back to Facebook is a guide to raising kids in the digital age that gives parents essential tools to help filter content and make good judgments.

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Norah Vincent's Novel Thy Neighbor

Norah Vincent discusses her first novel, Thy Neighbor. The story is about a 34-year-old man who is obsessed with understanding the circumstances surrounding his parents’ deaths 13 years earlier. He begins spying on his neighbors via hidden cameras and microphones, making him privy to all the strange, sad, and terrifying things that his neighbors do to themselves and to one another.

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Rashida Jones

Rashida Jones talks about co-writing and starring in the new film “Celeste and Jesse Forever,” about a married couple who try to remain best friends when they break up, and also stars Andy Samberg. She’ll also talk about her roles on the NBC comedies “The Office” and “Parks and Recreation.”

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Watching What Your Eyes Are Watching

Dr. Michel Wedel, Pepsico Professor of Consumer Science Department of Marketing Robert H. Smith School of Business, University of Maryland, and Scott Young, president of Perception Research Services, will discuss the new retina-tracking technology and marketing strategies being used to boost in-store sales by monitoring what catches customers' attention. They’ll look at how this new technology influences customers’ buying decisions.

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