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Lessons NBC Should Learn From Wall Street

Wednesday, August 01, 2012

As the Olympics moves toward the end of its first week, NBC's been reporting record television ratings. But Tuesday night, those ratings slipped. That might have been a result of the poor showing by the US men's gymnastics team. Or it might have something to do with how NBC is covering the games. 

Social media sites, especially twitter, are filled with critics complaining about the lack of live coverage and most recently, the shutting down of the Twitter account of a journalist who'd been critical of NBC’s coverage.

Heidi Moore, New York bureau chief for Marketplace, says that NBC can learn lessons from Wall Street and, more importantly, they might not be able to change all its contracts, but it can make some changes.

“They can make their coverage, for instance, more responsive to what people want. And they’ve done that. They’ve brought in a new anchor,” she explained. “But also one thing that they’re adopting from Wall Street is this sense of hubris that basically causes issues to mestastize to enormous Occupy Wall Street type levels.”

She notes that NBC does have the technology to provide live coverage of events, like it did with the Tour de France, on a subscription basis.

“But right now NBC is sticking its head in the stand and pretending the internet doesn’t exist al all,” she added.

The tape delay has also made for some problems for the network itself.  A promo for an interview with Missy Franklin on winning a gold medal appeared before NBC broadcasted the actual medal-winning race.

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