Jonah Lehrer's "Creativity"

Jonah Lehrer

Bestselling author (and frequent guest on this show) Jonah Lehrer has resigned from his post at the New Yorker over having fabricated or embellished Bob Dylan quotes in his book Imagine: How Creativity WorksJohn McQuaid, veteran science journalist who wrote about the Lehrer story for Forbes.com, discusses how he sees the story as a warning tale about what can happen when a "personal brand supersedes everything else, including the drab scutwork of journalism."