An Incentive to End Traffic

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Traffic in Chicago, IL
From and

If you're a driver on the Stanford University campus in California, you might just win some money these days for driving during off-peak hours as part of a new program that launched this spring. The program is called Capri, for Congestion and Parking Relief Incentives. 

Capri has already led some Stanford drivers, like Amaya Odiaga, the director of business operations for Stanford University’s physical education department, to change their behavior. Amaya recently won $15 in the program.

But not every traffic expert is sure the incentives program will lead to long-term results. Among them: Rachel Weinberger, professor of city and regional planning at the University of Pennsylvania and author of “Auto Motives: Understanding Car Use Behaviors.”