New Nutritional Standards for Disney

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Walt Disney is the latest company to jump on the childhood anti-obesity band wagon. Today Disney will announce a new initiative to advertise healthier food products on all its media platforms for children. The company says that ads for sugary cereals and junk foods will eventually be phased out, and by 2015 all companies advertising food products with Disney will be required to comply with new nutritional standards.

Keith Ayoob, associate clinical professor of pediatrics at the Albert Einstein College of Medicine in New York, helped develop these nutritional standards for Disney. Kelly Brownell is the director of the Rudd Center for Food Policy and Obesity at Yale.