The Cuomo administration wants to rebrand the iconic I ♥ NY logo. Capital New York editor Tom McGeveren and Donna Quadri-Felitti, a professor of hospitality and tourism management at NYU, discuss the history of the logo, how we brand our city and state, and the tourism industry today. Listeners: What do you make of the logo re-mix? What would you put in the middle of I [[Blank]] NY? Let us know!