He Put the "i" in iPod

Monday, April 30, 2012

Ken Segall, former creative director for NeXT and Apple, discusses his new book Insanely Simple: The Obsession That Drives Apple's Success.


Ken Segall

Comments [5]

jgarbuz from Queens

When ALL of my "smart" friends back in the mid 1990s believed that Apple was a goner, and that it would soon be out of business, I was the gadfly that insisted that Apple was not only going to survive, but be a great company again. I bought my first Apple II computer back in 1981 and swore by it, until the corporate world forced me to use the new IBM PC, which I hated and still do. As long as Apple sticks to keeping things simple and beautiful and technically clever with utmost user-friendliness, it should stay ahead of the pack for a long time. Of course, now that Jobs is gone, who knows?

Apr. 30 2012 11:51 AM
MichaelB from Morningside Heights

Mr. Segall's comments about how Apple is now under attack is fair. Of course, the company's image as being enlightened only make it that much of an easy target -- we all enjoy seeing the "pure" & (self-) righteous fall from grace.

Apr. 30 2012 11:50 AM
MichaelB from Morningside Heights

I can't take anything away from Mr. Segall's skill or savvy, and not to take anything away from Apple's products or design philosophy, but Apple purposely created a cult-like image -- with a large population willing to follow such movements.

The use of the "i" as a prefix for products doesn't seem to me to be THAT revolutionary or creative. Obviously, after the first one worked, repeating the success seems rather intuitive. Although I grant you that millions of businessmen (and women) wouldn't have done it. That too is not new.

Apple excels at marketing and branding and in the most consumer-oriented time and place in history. Yes, they were one of the institutions that helped to create this environment. But it ain't all good for society.

(P.S. Their famous & iconic 1984 ad during that old Super Bowl turned out to be very ironic hasn't it? Apple (and Google) has become one of the true "Big Brothers" -- their covert "watching" of iPhone & iPad users is exhibit A.)

Apr. 30 2012 11:42 AM
John A.

Amazing how much the Mac pre-Steve-Jobs-II drifted right over to becoming indistinguishable from a PC (white, plainer design). 1999 +/- was a Brilliant return to course, everyone.

Apr. 30 2012 11:42 AM
Sheldon from Brooklyn

How does the guest feel about the apparent demise of Sony - a company that did the exact opposite opposite of Apple in terms of integration of content and hardware?

Apr. 30 2012 11:40 AM

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