Inside the Rise and Fall of Must See TV

Monday, April 30, 2012

Warren Littlefield, former NBC President of Entertainment, talks about creating "Must See TV," which made up the greatest prime-time line-up in television history attracted 75 million viewers and generated more revenue than all other six nights of programming combined. In Top of the Rock: Inside the Rise and Fall of Must See TV, Littlefield and NBC luminaries including Jerry Seinfeld, Jason Alexander, Kelsey Grammer, Matt LeBlanc, Lisa Kudrow, Julianna Marguiles, Debra Messing, Jack Welch, Helen Hunt, and Dick Wolf give an account of the rise—and unraveling—of NBC’s Thursday night lineup.


Warren Littlefield

Comments [10]

Olivia from New York

I hate to be blunt, but the reason "Splash" is not making one is that it is quite awful! Speaking of awful, can someone explain why the likes of Kim Kardashian and Lindsay Lohan are at the WHCD? Is the media now lumping everyone who can create a headline together - presidents, senators, reality stars, fashionistas? Really! I thought this event always included some 'boobs', but not the kind that should be covered by clothes rather than the press.

Apr. 30 2012 03:23 PM
Roy from Queens

I'm with you, jgarbuz. I hope to break in as TV writer, BTW.

Apr. 30 2012 01:47 PM
John A.

One of the great missed questions: was Jack Welch's version of Wall Street a comedy or a drama? Guess I'll be picking up that book.
I appreciate note of "Capitol City" in this forum - thanks.

Apr. 30 2012 01:18 PM

Interesting how everybody who could retaliate against the guest is brilliant and wonderful and those who cannot are so-so.

Apr. 30 2012 12:37 PM
paulb from Brooklyn

Wall Street not interesting? There was an excellent Brit show called Capital City.

Apr. 30 2012 12:25 PM
Henry from NYC

Dropped my cable... got a Roku.

Apr. 30 2012 12:22 PM
tom LI

The mans voice alone told me he wasn't going to like Rosanne. He sounds 100% puritanical. Everything he is alleged to have done was safe TV.

Apr. 30 2012 12:19 PM
fuva from Harlemworld

Regarding the immediate success of the Cosby Show: Historically, racial division has never compromised the appeal of black entertainment. Not to mention that viewers of all races were curious about and attracted by Cosby's different take.

Apr. 30 2012 12:19 PM
paulb from Brooklyn

Cosby had a couple unsuccessful sitcoms before the good one, didn't he? Deserves credit for staying with it.

Apr. 30 2012 12:17 PM
jgarbuz from Queens

The SImpsons was and remains the funniest show on TV, with the possible exception of the Colbert Report. Over the long run, quality will trump quantity, I do believe. Apple proved that as a hardware company, and the Simpson's has proved that as an entertainment vehicle. It comes down to TALENT, of the writers as well as the performers. Good writing is the bedrock of good entertainment regardless of what form it comes in.

Apr. 30 2012 12:12 PM

Leave a Comment

Email addresses are required but never displayed.

Get the WNYC Morning Brief in your inbox.
We'll send you our top 5 stories every day, plus breaking news and weather.