This episode is from the WNYC archives. It may contain language which is no longer politically or socially appropriate.
Seldes discusses the nature of popularity as related to trends in books and television. The most popular show at the time, he mentions, is "The $64,000 Question." He speaks of the relationship between viewing rates and popularity, as well as between book sales and popularity. He discusses the impact of 'snob value.'
He moves on to discuss other factors that contribute to a show's rating - time and placement. He also believes that time on the air contributes to ratings.
This leads to a discussion of best-seller and circulation records with books.
Audio courtesy of the NYC Municipal Archives WNYC Collection
WNYC archives id: 70382
Municipal archives id: LT6688