Marketing with Compassion

Tuesday, April 17, 2012

Mara Einstein, associate professor of media studies at Queens College - CUNY and author of Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help,examines how corporate America teams up with major brands to turn charities into commodities.


Mara Einstein

Comments [11]

John A.

C.G. from Manhattan
Be aware of the link between "Adbusters" an organization that heavily criticizes marketing, indeed it exists for that cause, and OWS, whose first protest was organized By Adbusters.

Apr. 17 2012 12:06 PM

Bugaboo® vs McClaren™ -

So true. As though the McClaren wasn't expensive enough!!!

Absolutely, PATHETIC!

Go, Konsumerism™!!!

Apr. 17 2012 11:49 AM
C.G. from Manhattan

I listen to this show a lot. I'm surprised to hear Brian denigrating actions geared toward raising awareness when he defended Occupy Wall Street for raising awareness about income inequality. Could you both discuss OWS in this context?

Apr. 17 2012 11:46 AM

Has your guest seen the film Pink Ribbons Inc - "a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success"

Apr. 17 2012 11:45 AM

In the US, the biggest killer of women is indeed heart disease. It should be added, the biggest cancer killer of women is LUNG cancer.

Both these diseases, plus another big killer, COPD/emphysema, are tobacco-related.

Apr. 17 2012 11:45 AM
urbangranolagirl from jersey city

FYI, Ben and Jerry's has been owned by Unilever since 2000. Unilever said it hopes to carry on the tradition of engaging "in these critical, global economic and social missions." - but has REALLY fallen short in my opinion.

Apr. 17 2012 11:45 AM
Steven R from Easton, CT

Let the corp, who has the money, donate, don't rely on me to make you look good.

Apr. 17 2012 11:44 AM
Sean from Brooklyn

I read AIDS was the #1 Killer of women now. Worldwide.

Apr. 17 2012 11:41 AM
tom LI

No, I actually avoid buying products marked with the portion going to charity packaging

Apr. 17 2012 11:41 AM
Dave from Teaneck

Paul Newman?

Apr. 17 2012 11:39 AM
John A.

Wow, such a loaded topic. As in: Is Marketing's primary purpose to obscure that good information that makes an informed choice? Or is it: Marketing's primary purpose is to makes sales, even when not needed, so as to divert scarce money away from beneficial goals? But I suspect I'm off topic, but focus is the issue.

Apr. 17 2012 11:33 AM

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