Streams

Bloomberg LP floods the zone for Bloomberg LP ?

Friday, February 11, 2011 - 12:23 PM

Aram Roston tries connecting the dots between Bloomberg LP's legislative agenda in Washington, Michael Bloomberg's political operatives and a Bloomberg BusinessWeek story. Howard Wolfson figures prominently:

Roston:

Bloomberg’s lobbyists quickly told the coalition members that it intended “to capitalize on the great Business Week/Bloomberg story this morning,” according to an e-mail obtained by The Nation from a member of the coalition. The lobbyists wrote, “We’d like to flag it for reporters with a quick quote and topper.” The coalition’s press statement said of the article, “These donations…are part of a calculated attempt to buy approval for a merger that offers too many dangers for consumers and media organizations.”

There is no evidence that the Bloomberg reporters wrote the story as part of a companywide strategy or were assigned the story because of corporate influence. A Bloomberg spokeswoman says there is an “impenetrable firewall” between editorial decisions and the other parts of the company. Still, it was a captivating confluence of forces: Glover Park Group, paid by Bloomberg LP, and acting with the coalition it had created on Bloomberg’s behalf, was on the warpath to distribute a news story Bloomberg Businessweek had written about the issue that was the most important pending matter in Washington for the Bloomberg brand.

Glover Park Group, for its part, readily concedes that it organized the coalition and that Bloomberg was its paying client but insists that the coalition was not technically a lobbying operation. “Any lobbying work that’s done is registered and fully disclosed,” a spokesman wrote in an e-mail to The Nation. “The Coalition never did any lobbying.” Here is the way to parse that: Senate lobbying definitions make it clear that lobbying includes “any oral or written communication” with White House or Congressional officials. But material “that is distributed and made available to the public” gets an exemption.

In a subsequent statement to The Nation after a request for clarification, a Glover Park spokesman said the coalition letters and other releases “are simply public communications.”

Another highlight from the story: "One oddity of the Bloomberg news empire is that without exception, all of its journalistic operations lose money, and they always have, according to sources with knowledge of the company."

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