Rice Ad: No Pushover
Tuesday, August 17, 2010 - 09:37 AM
The advantage to raising the biggest amount of money in a crowded race where the candidates are unknown is you can define yourself, and highlight criticisms that actually make you appear stronger. That's what Kathleen Rice is doing with her first ad in the attorney general's race.
Here, the narrator (and dramatic music) stress that Rice is "no pushover," hardly a charge she's faced on the campaign trail. But in appearing to knock down a criticism, she's able to underscore an advantage her allies have vocalized: she's the only woman in an otherwise all white, all male Democratic slate.