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The Future of Josh Isay, New York's Media Guy

Wednesday, February 23, 2011 - 09:24 AM

Finally, a profile of Josh Isay, the consultant to, um, everyone? (Bloomberg, Caroline Kennedy, Schumer, Christine Quinn, Netanyahu):

Dana Rubinstein:

IF THERE WAS EVER A TIME JOSH ISAY could be neatly categorized as a "Democratic operative," that time is over. He is now the guy who could represent Quinn or Stringer or some other Democrat if those are the choices for mayor in 2013, but who is just as likely to represent the next Bloomberg, if and when one surfaces, if that candidate is the one he likes best, and has enough money, and looks likely, with some expert help with messaging, to win.

Certainly, he will not feel constrained by any sense of partisan duty.

(As one of Isay's consultant friends put it, "Josh is highly motivated by making profit, which is fine.")

When the Democratic primary electorate rejected Joe Lieberman in Connecticut, Isay (like Schumer, and other Democratic senators) helped Lieberman beat the Democratic nominee in the general. Isay did his best to help Crist, the former Republican governor of Florida, who became an independent only when it became clear that he was going to lose his Senate primary. Outside American politics, Isay has worked for Netanyahu and Israel's Likud Party, which is increasingly explicit about its ideological alligment with the U.S. Republican Party. (There was a tradition, dating back to the Bill Clinton era, of top Democractic consultants working for Likud's opponents; Netanyahu's first American guru, by contrast, was Arthur Finkelstein, the reclusive archconservative who masterminded the rise of former governor George Pataki and the Senate campaigns of Al D'Amato.)

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As far as American politics is concered, Isay said, “I consider myself kind of a, what is Koch’s expression? A liberal with sanity. I think that’s Koch’s expression.”

(It is.)

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Isay will likely get a piece of President Obama’s reelection campaign in 2012, perhaps playing a bigger—and proportionately more lucrative—part than in 2008, when Knickerbocker SKD handled mail in the northeast, and television in the west.

“I don’t know how they’re going to organize it for the next presidential,” said Isay. “But Anita [Dunn, business partner in D.C.] was communications director for the White House and will certainly play a role in whatever they want to do.”

For more, check out Jason Horowitz's piece about Isay, Pollock and Wolfson.

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